Forward thinking: branding as a strategic tool
ADATA has yearly revenues of over US$1 billion and is the world’s second-largest DRAM module manufacturer. ADATA realized that its market was maturing and competition from cheaper mainland Chinese companies was set to intensify greatly in the future. It decided to build brand name recognition using a strong, clear identity to increase brand loyalty amongst its customers.
The perfect symbol for dynamic and nimble
Knowing that we had extensive experience with creating powerful key visual identities for other companies, ADATA enlisted the help of DDG. Our creative design team chose the concept of the hummingbird for its small size, energetic nature and nimbleness, characteristics which we thought perfectly represented a young, dynamic company providing cutting edge memory products.
Vibrant new identity elevates performance
With the vibrant new visual identity, ADATA’s products stood out for the first time on crowded shelves. The company continues to go from strength to strength with a new level of consistency in its branded communications and, despite the global recession, sales jumped in emerging markets. In the Middle East sales doubled in 2010, contributing to a 20% growth in global sales for the full year.