Wanting to be different
Ozaki always knew they were different; the problem lay in finding the way to express it. No matter how they tried, the brand identity simply refused to come out the way they wanted it to. Looking like everyone else in the Apple store gave them a “me too” identity that didn’t represent who they wanted to be. They needed a breakthrough.
A whole new attitude
DDG not only gave Ozaki a new identity and slogan, but a whole new attitude to boot. We listened hard to what Ozaki were saying and managed to boil their personality down to just one simple expression: “Dare to Be”, representing all the adventurous people out there who are comfortable in their own skins. From this new core concept, we rebuilt their brand identity from the ground up, giving them a new look, feel, and consistency which brought out their true voice for their customers.
Great minds think alike
Ozaki’s audience certainly heard the new language they were speaking. The striking new identity caught the eye of like-minded people, and created an immediate connection with Ozaki customers. In the first three months following the new brand launch sales increased 300%. By the end of 2010, Ozaki grabbed the biggest market share for Apple accessories in Hong Kong. In addition to a bigger market presence, Ozaki also drew wider attention from the media; its exhibitions in IFA 2010 and CES 2011 were reported by international media such as PC World, Mac World and AVING Global News Network.