• Powerful insights start with bold perspective

  • How a Brand Slogan Drives Professional B2B Communications

    Often, B2B companies in Taiwan believe brand communications is just a fluffy, feel-good slogan that sits separately to all of the company’s other communications. This is not true. An effective brand slogan is the first step toward creating professional B2B communications that clearly and consistently presents the company to all major stakehol...

  • Case Study: Cisco as The Bridge to Possible

    In 'Part One: How a Brand Slogan Drives Professional B2B Communications', we discussed how an effective brand slogan guides professional communications at all levels. With one, big clear idea making one, big, clear impression across all touchpoints, the target audience recognizes and trusts the brand for that key differentiation or promise ...

  • Brand Must Lead Digital Transformation

    Digital transformation changes how companies do business, but brand determines the why Humanity is shifting toward an increasingly digital-led existence. This mega-trend emerged long before the COVID-19 pandemic, and will certainly outlast it. With the accelerating pace of technological change, the very nature of our everyday lives will con...

  • Brand Now | How to do international PR in Taiwan?

    Brand Now is a video series where we answer key questions and share insights in the areas, including brand strategy, design, communication, experience, PR, and more. Many Taiwanese brands offer excellent products or services, but they don’t have experience in international PR. This is a crucial stepping stone when entering a foreign market...

  • Kris Tsao Named DDG's New Managing Director

    DDG Brand Consultancy has announced that Kris Tsao will replace Mark Stocker as Managing Director in July. Here is a note from Mark to clients and employees. Dear clients and friends,  For more than twenty-five years, I have had the privilege of leading the amazingly talented team here at DDG. Yes, it’s been that long! It...

  • What do you wish more people understood about branding?

    This is part of an ongoing series of articles sharing our thoughts, insights, and conversations on brand-related topics including brand strategy, communications, and design. The term “brand” is ubiquitous in today’s world of design savvy start-ups and digital marketing magicians. And yet, a deep understanding of the concept...

  • Taiwan’s COVID-19 success isn’t enough to build ‘Brand Taiwan’

    While recent positive press coverage is a step forward, it’s now time for the real work on nation brand building to begin. I think you’re likely to agree with me that the curse that has been COVID-19 has turned out, so far, not so bad for Taiwan. Not only has the island dodged a potential damaging nationwide shutdown, Taiwan’s ...

  • Creating shared brand value amid a corporate merger is vital

    In response to drastic market changes and fierce competition, domestic and foreign enterprises are constantly seeking new growth opportunities, strengthening their core competitiveness, and upgrading their brands. Mergers and acquisitions (M&A) are a common corporate growth strategy. Amid corporate expansion or business transformation especiall...

  • Three insights to winning young consumers’ hearts with brand purpose

    Today’s young consumers are more socially and politically active than previous generations. Social and political inclinations of today’s youth have also been noted to have spillover effects on their purchasing decisions. Research findings indicate an overwhelming majority of Millennials and GenZs gravitate towards brands that have a cle...

  • Winning in Southeast Asia: Taiwanese companies are embracing the power of branding

    Recently there has been a lot of media coverage about Taiwanese companies exploring new markets in countries like Malaysia, Singapore, Thailand, and Indonesia. When Taiwanese companies enter Southeast Asian Markets, it often means that they have to compete against larger and more recognized brands from Japan, Korea and China that already have an es...

  • What is branding? Why should companies care about it?

    This is part of an ongoing series of articles sharing our thoughts, insights, and conversations on brand-related topics including brand strategy, communications, and design. Branding has clearly evolved. What originally served as a simple way to identify one product over another has grown into an asset so valuable that it has the potential t...

  • What is a good brand? How do they use brand catalyst?

    This is part of an ongoing series of articles sharing our thoughts, insights, and conversations on brand-related topics including brand strategy, communications, and design. There are good brands, and there are brands that could be better. But what does it mean to be a good brand? How is it that some brands seem to make all the right decisio...