Journal | DDG方策品牌顧問

Observations, thoughts, and experiences on brand transformation and growth

Brand Management

Brand Communication

Brand Experience

Brand Marketing

Brand Internalization

Employer Branding

Brand Management

Brand Communication

Brand Experience

Brand Marketing

Brand Internalization

Employer Branding

From Interbrand’s Best Global Brands Report: The Evolution of Brand Roles

Global brand consultancy Interbrand is best known for their annual Best Global Brands report. Using their own Brand Valuation Methodology, Interbrand systematically scores each brand—analysis of their financial performance, the brand role in purchase decisions, the brand’s competitive strength, and a recently added factor of ESG—which are then ranked into Top 100 Global Brands. When […]

B2B Brand Transformation: From Product-Driven to Value-Driven Branding

Brand Communication is More Than a Slogan

A Good Employer Brand Starts From Brand Internalization

Sales-Thinking Marketing: A Strategic Approach and Mindset for Revenue-Driven Success

Case Study: Cisco as the bridge to possible

How a brand slogan drives professional B2B communications

Brand Now | How to do international PR in Taiwan?

Brand must lead digital transformation

Kris Tsao Named DDG’s New Managing Director

Taiwan’s COVID-19 success isn’t enough to build ‘Brand Taiwan’

Creating shared brand value amid a corporate merger is vital

Three insights to winning young consumers’ hearts with brand purpose

Winning in Southeast Asia: Taiwanese companies are embracing the power of branding

Brand marketing lessons from Nike and Colin Kaepernick: Is it time to let your inner rebel out?

A bold step forward for Taiwan’s textile industry

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