Ecologue is CHIMEI’s sustainable portfolio encompassing recycling, bioplastics, and production innovations. The name, Ecologue, is derived from “Eco” and the suffix “-logue,” signifying a catalog for sustainable materials and using dialogue as a medium for change. Ecologue represents CHIMEI’s commitment to innovating sustainable materials and fostering conversation and collaboration across the value chain, establishing ecosystems to improve the relationship between humans and nature.

The visual system is inspired by the concept of “dialogue.” The round elements symbolize a closed-loop economy and circularity, while the speech bubbles represent the exchange of ideas and conversations between CHIMEI and its customers, partners, and peers. The animation video further enhances this concept, illustrating CHIMEI’s sustainable innovations without focusing on specific products. This approach shapes a brand image with an international perspective, enabling CHIMEI to be a strong player in the global market.

Instead of passively waiting for visitors to approach the exhibition booth, DDG encouraged CHIMEI to proactively engage with more visitors. From an Ecologue launch event, to talks that introduced CHIMEI’s latest chemical recycling innovations, the sustainability-focused communication strategy motivated visitors to join in the discussion and interact with CHIMEI, ultimately strengthening CHIMEI’s brand image and bringing positive impact to the industry.