{"id":1627,"date":"2024-07-10T14:29:34","date_gmt":"2024-07-10T06:29:34","guid":{"rendered":"https:\/\/www.ddg.com.tw\/journal\/"},"modified":"2026-07-21T16:17:55","modified_gmt":"2026-07-21T08:17:55","slug":"journal","status":"publish","type":"page","link":"https:\/\/www.ddg.com.tw\/en\/journal\/","title":{"rendered":"Journal"},"content":{"rendered":"\n<div style=\"height:320px\" aria-hidden=\"true\" class=\"wp-block-spacer spacer-m-80\"><\/div>\n\n\n<div  class=\"ddg-block heading-block heading-horiz\">\r\n        <div class=\"block-wrap wrap grid grid-cols-1 grid-cols-12\"><h2 class=\"display-title col-span-12 ani-this right-in fade-in delay-1\">Observations, thoughts, and experiences on brand transformation and growth<\/h2>    <\/div>\r\n<\/div>\r\n\n\n\n<div style=\"height:220px\" aria-hidden=\"true\" class=\"wp-block-spacer spacer-m-80\"><\/div>\n\n\n    <script>window.post_param = {\"per_page\":16,\"load_per_page\":9,\"paged\":1,\"with_highlight\":1,\"paged_type\":\"ajax\",\"category\":0,\"post_type\":\"post\",\"ajaxURL\":\"https:\\\/\\\/www.ddg.com.tw\\\/wp-admin\\\/admin-ajax.php\",\"auth\":\"713bc40bb1\",\"lang\":\"en\"};<\/script>\n    <div class=\"capsual-filter\">\n        <div class=\"item current\"><a href=\"https:\/\/www.ddg.com.tw\/en\/journal\/\"><span>All Articles<\/span><\/a><\/div>        <div class=\"item\"><a href=\"https:\/\/www.ddg.com.tw\/en\/category\/b2b-branding\/\"><span>B2B Branding<\/span><\/a><\/div><div class=\"item\"><a href=\"https:\/\/www.ddg.com.tw\/en\/category\/brand-strategy\/\"><span>Brand Strategy<\/span><\/a><\/div><div class=\"item\"><a href=\"https:\/\/www.ddg.com.tw\/en\/category\/brand-management\/\"><span>Brand Management<\/span><\/a><\/div><div class=\"item\"><a href=\"https:\/\/www.ddg.com.tw\/en\/category\/rebranding\/\"><span>Rebranding<\/span><\/a><\/div><div class=\"item\"><a href=\"https:\/\/www.ddg.com.tw\/en\/category\/brand-design\/\"><span>Brand Design<\/span><\/a><\/div><div class=\"item\"><a href=\"https:\/\/www.ddg.com.tw\/en\/category\/brand-communication\/\"><span>Brand Communication<\/span><\/a><\/div><div class=\"item\"><a href=\"https:\/\/www.ddg.com.tw\/en\/category\/brand-experience\/\"><span>Brand Experience<\/span><\/a><\/div><div class=\"item\"><a href=\"https:\/\/www.ddg.com.tw\/en\/category\/brand-marketing\/\"><span>Brand Marketing<\/span><\/a><\/div><div class=\"item\"><a href=\"https:\/\/www.ddg.com.tw\/en\/category\/brand-internalization\/\"><span>Brand Internalization<\/span><\/a><\/div><div class=\"item\"><a href=\"https:\/\/www.ddg.com.tw\/en\/category\/employer-branding\/\"><span>Employer Branding<\/span><\/a><\/div><div class=\"item\"><a href=\"https:\/\/www.ddg.com.tw\/en\/category\/going-global\/\"><span>Going Global<\/span><\/a><\/div><div class=\"item\"><a href=\"https:\/\/www.ddg.com.tw\/en\/category\/news-media\/\"><span>News &amp; Media<\/span><\/a><\/div>    <\/div>\n    <div class=\"selector-filter work taxonomy-filter archive-filter\">\n        <div class=\"select-nav\">\n            <div class=\"items-wrap\">\n                <div class=\"item current\" data-content=\"All Articles\"><a href=\"#\"><span>All Articles<\/span><\/a><\/div>\n                <div class=\"item\"><a href=\"https:\/\/www.ddg.com.tw\/en\/category\/b2b-branding\/\"><span>B2B Branding<\/span><\/a><\/div><div class=\"item\"><a href=\"https:\/\/www.ddg.com.tw\/en\/category\/brand-strategy\/\"><span>Brand Strategy<\/span><\/a><\/div><div class=\"item\"><a href=\"https:\/\/www.ddg.com.tw\/en\/category\/brand-management\/\"><span>Brand Management<\/span><\/a><\/div><div class=\"item\"><a href=\"https:\/\/www.ddg.com.tw\/en\/category\/rebranding\/\"><span>Rebranding<\/span><\/a><\/div><div class=\"item\"><a href=\"https:\/\/www.ddg.com.tw\/en\/category\/brand-design\/\"><span>Brand Design<\/span><\/a><\/div><div class=\"item\"><a href=\"https:\/\/www.ddg.com.tw\/en\/category\/brand-communication\/\"><span>Brand Communication<\/span><\/a><\/div><div class=\"item\"><a href=\"https:\/\/www.ddg.com.tw\/en\/category\/brand-experience\/\"><span>Brand Experience<\/span><\/a><\/div><div class=\"item\"><a href=\"https:\/\/www.ddg.com.tw\/en\/category\/brand-marketing\/\"><span>Brand Marketing<\/span><\/a><\/div><div class=\"item\"><a href=\"https:\/\/www.ddg.com.tw\/en\/category\/brand-internalization\/\"><span>Brand Internalization<\/span><\/a><\/div><div class=\"item\"><a href=\"https:\/\/www.ddg.com.tw\/en\/category\/employer-branding\/\"><span>Employer Branding<\/span><\/a><\/div><div class=\"item\"><a href=\"https:\/\/www.ddg.com.tw\/en\/category\/going-global\/\"><span>Going Global<\/span><\/a><\/div><div class=\"item\"><a href=\"https:\/\/www.ddg.com.tw\/en\/category\/news-media\/\"><span>News &amp; Media<\/span><\/a><\/div>                <div class=\"loader\"><\/div>\n                <div class=\"btn-reset btn\"><\/div>\n                <div class=\"btn-select btn\"><\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n\n<div class=\"ddg-block post-list post\">\n        <div class=\"block-wrap wrap grid grid-cols-12\"><article class=\"post-item ani-this bottom-in fade-in featured col-span-12 post-9655 post type-post status-publish format-standard has-post-thumbnail hentry category-brand-strategy category-brand-management category-going-global tag-brand-strategy tag-brand-management tag-going-global\" id=\"post-9655\">\n    <a href=\"https:\/\/www.ddg.com.tw\/en\/interbrand-report-2020-2025\/\">\n        <div class=\"entry-image thumbnail\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.ddg.com.tw\/wp-content\/uploads\/2026\/03\/interbrand_best-global-brands_800_mobile-copy.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.ddg.com.tw\/wp-content\/uploads\/2026\/03\/interbrand_best-global-brands_800_mobile-copy.jpg 800w, https:\/\/www.ddg.com.tw\/wp-content\/uploads\/2026\/03\/interbrand_best-global-brands_800_mobile-copy-300x300.jpg 300w, https:\/\/www.ddg.com.tw\/wp-content\/uploads\/2026\/03\/interbrand_best-global-brands_800_mobile-copy-150x150.jpg 150w, https:\/\/www.ddg.com.tw\/wp-content\/uploads\/2026\/03\/interbrand_best-global-brands_800_mobile-copy-768x768.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>        <\/div>\n        <div class=\"featured-content\">\n            <div class=\"entry-meta\">\n                <span class=\"term\">Mar 2026<\/span>\n                <h3 class=\"title\">From Interbrand\u2019s Best Global Brands Report: The Evolution of Brand Roles<\/h3>\n                <p class=\"excerpt\">Global brand consultancy Interbrand is best known for their annual Best Global Brands report. Using their own Brand Valuation Methodology, Interbrand systematically scores each brand\u2014analysis of their financial performance, the brand role in purchase decisions, the brand\u2019s competitive strength, and a recently added factor of ESG\u2014which are then ranked into Top 100 Global Brands. When [&hellip;]<\/p>\n            <\/div>\n            <div class=\"btn btn-capsule read-more\">\n                <div class=\"btn-wrap\">\n                    <span class=\"link-txt\">Read Now<\/span>\n                    <div class=\"arrow\">\n                        <svg width=\"48\" height=\"48\" viewBox=\"0 0 48 48\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                            <path d=\"M2 2.14062H45.7182V45.8589\" class=\"path-arrow\" stroke=\"var(--main-text)\" stroke-width=\"4\" stroke-miterlimit=\"10\"\/>\n                            <path d=\"M45.7182 2.14062L2 45.8589\" class=\"path-arrow\" stroke=\"var(--main-text)\" stroke-width=\"4\" stroke-miterlimit=\"10\"\/>\n                        <\/svg>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/a>\n<\/article><article class=\"post-item ani-this bottom-in fade-in col-span-4 post-9746 post type-post status-publish format-standard has-post-thumbnail hentry category-b2b-branding category-brand-strategy category-brand-management category-rebranding tag-b2b-branding tag-brand-strategy tag-brand-management tag-rebranding\" id=\"post-9746\">\n    <a href=\"https:\/\/www.ddg.com.tw\/en\/b2b-brand-transformation-from-product-driven-to-value-driven-branding\/\">\n        <div class=\"entry-image thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.ddg.com.tw\/wp-content\/uploads\/2025\/09\/DDG_800x800_mobile-1024x1024.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.ddg.com.tw\/wp-content\/uploads\/2025\/09\/DDG_800x800_mobile-1024x1024.jpg 1024w, https:\/\/www.ddg.com.tw\/wp-content\/uploads\/2025\/09\/DDG_800x800_mobile-300x300.jpg 300w, https:\/\/www.ddg.com.tw\/wp-content\/uploads\/2025\/09\/DDG_800x800_mobile-150x150.jpg 150w, https:\/\/www.ddg.com.tw\/wp-content\/uploads\/2025\/09\/DDG_800x800_mobile-768x768.jpg 768w, https:\/\/www.ddg.com.tw\/wp-content\/uploads\/2025\/09\/DDG_800x800_mobile-1536x1536.jpg 1536w, https:\/\/www.ddg.com.tw\/wp-content\/uploads\/2025\/09\/DDG_800x800_mobile.jpg 1667w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div>\n        <div class=\"entry-meta\">\n            <span class=\"term\">Mar 2026<\/span>\n            <h3 class=\"title\">B2B Brand Transformation: From Product-Driven to Value-Driven Branding<\/h3>\n        <\/div>\n    <\/a>\n<\/article><article class=\"post-item ani-this bottom-in fade-in col-span-4 post-9740 post type-post status-publish format-standard has-post-thumbnail hentry category-brand-communication category-brand-marketing tag-brand-communication tag-brand-marketing\" id=\"post-9740\">\n    <a href=\"https:\/\/www.ddg.com.tw\/en\/brand-comms-system\/\">\n        <div class=\"entry-image thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.ddg.com.tw\/wp-content\/uploads\/2025\/11\/article_illustration_111825_800_mobile.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.ddg.com.tw\/wp-content\/uploads\/2025\/11\/article_illustration_111825_800_mobile.jpg 800w, https:\/\/www.ddg.com.tw\/wp-content\/uploads\/2025\/11\/article_illustration_111825_800_mobile-300x300.jpg 300w, https:\/\/www.ddg.com.tw\/wp-content\/uploads\/2025\/11\/article_illustration_111825_800_mobile-150x150.jpg 150w, https:\/\/www.ddg.com.tw\/wp-content\/uploads\/2025\/11\/article_illustration_111825_800_mobile-768x768.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/div>\n        <div class=\"entry-meta\">\n            <span class=\"term\">Nov 2025<\/span>\n            <h3 class=\"title\">Brand Communication is More Than a Slogan<\/h3>\n        <\/div>\n    <\/a>\n<\/article><article class=\"post-item ani-this bottom-in fade-in col-span-4 post-10313 post type-post status-publish format-standard has-post-thumbnail hentry category-brand-strategy category-brand-management category-brand-internalization category-employer-branding tag-brand-internalization tag-employer-branding\" id=\"post-10313\">\n    <a href=\"https:\/\/www.ddg.com.tw\/en\/employer-branding-internalization\/\">\n        <div class=\"entry-image thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.ddg.com.tw\/wp-content\/uploads\/2023\/05\/\u96c7\u4e3b\u54c1\u724c_\u6b63\u65b9\u5f62cover-1024x1024.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.ddg.com.tw\/wp-content\/uploads\/2023\/05\/\u96c7\u4e3b\u54c1\u724c_\u6b63\u65b9\u5f62cover-1024x1024.jpg 1024w, https:\/\/www.ddg.com.tw\/wp-content\/uploads\/2023\/05\/\u96c7\u4e3b\u54c1\u724c_\u6b63\u65b9\u5f62cover-300x300.jpg 300w, https:\/\/www.ddg.com.tw\/wp-content\/uploads\/2023\/05\/\u96c7\u4e3b\u54c1\u724c_\u6b63\u65b9\u5f62cover-150x150.jpg 150w, https:\/\/www.ddg.com.tw\/wp-content\/uploads\/2023\/05\/\u96c7\u4e3b\u54c1\u724c_\u6b63\u65b9\u5f62cover-768x768.jpg 768w, https:\/\/www.ddg.com.tw\/wp-content\/uploads\/2023\/05\/\u96c7\u4e3b\u54c1\u724c_\u6b63\u65b9\u5f62cover-1536x1536.jpg 1536w, https:\/\/www.ddg.com.tw\/wp-content\/uploads\/2023\/05\/\u96c7\u4e3b\u54c1\u724c_\u6b63\u65b9\u5f62cover.jpg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div>\n        <div class=\"entry-meta\">\n            <span class=\"term\">May 2024<\/span>\n            <h3 class=\"title\">A Good Employer Brand Starts From Brand Internalization<\/h3>\n        <\/div>\n    <\/a>\n<\/article><article class=\"post-item ani-this bottom-in fade-in col-span-4 post-1535 post type-post status-publish format-standard has-post-thumbnail hentry category-b2b-branding category-brand-marketing tag-brand-marketing\" id=\"post-1535\">\n    <a href=\"https:\/\/www.ddg.com.tw\/en\/sales-thinking-marketing-2\/\">\n        <div class=\"entry-image thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.ddg.com.tw\/wp-content\/uploads\/2024\/08\/65fe4e722ed01843935c8e64a8ab8f76.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/www.ddg.com.tw\/wp-content\/uploads\/2024\/08\/65fe4e722ed01843935c8e64a8ab8f76.png 1920w, https:\/\/www.ddg.com.tw\/wp-content\/uploads\/2024\/08\/65fe4e722ed01843935c8e64a8ab8f76-300x169.png 300w, https:\/\/www.ddg.com.tw\/wp-content\/uploads\/2024\/08\/65fe4e722ed01843935c8e64a8ab8f76-1024x576.png 1024w, https:\/\/www.ddg.com.tw\/wp-content\/uploads\/2024\/08\/65fe4e722ed01843935c8e64a8ab8f76-768x432.png 768w, https:\/\/www.ddg.com.tw\/wp-content\/uploads\/2024\/08\/65fe4e722ed01843935c8e64a8ab8f76-1536x864.png 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/div>\n        <div class=\"entry-meta\">\n            <span class=\"term\">May 2024<\/span>\n            <h3 class=\"title\">Sales-Thinking Marketing: A Strategic Approach and Mindset for Revenue-Driven Success<\/h3>\n        <\/div>\n    <\/a>\n<\/article><article class=\"post-item ani-this bottom-in fade-in col-span-4 post-1450 post type-post status-publish format-standard has-post-thumbnail hentry category-b2b-branding category-brand-communication category-brand-marketing tag-b2b-branding tag-brand-communication tag-brand-marketing\" id=\"post-1450\">\n    <a href=\"https:\/\/www.ddg.com.tw\/en\/brand-comms-cisco-2\/\">\n        <div class=\"entry-image thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/www.ddg.com.tw\/wp-content\/uploads\/2021\/03\/Cisco.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.ddg.com.tw\/wp-content\/uploads\/2021\/03\/Cisco.png 600w, https:\/\/www.ddg.com.tw\/wp-content\/uploads\/2021\/03\/Cisco-300x300.png 300w, https:\/\/www.ddg.com.tw\/wp-content\/uploads\/2021\/03\/Cisco-150x150.png 150w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/div>\n        <div class=\"entry-meta\">\n            <span class=\"term\">Dec 2023<\/span>\n            <h3 class=\"title\">Case Study: Cisco as the bridge to possible<\/h3>\n        <\/div>\n    <\/a>\n<\/article><article class=\"post-item ani-this bottom-in fade-in col-span-4 post-1446 post type-post status-publish format-standard has-post-thumbnail hentry category-b2b-branding category-brand-communication category-brand-marketing tag-b2b-branding tag-brand-communication tag-brand-marketing\" id=\"post-1446\">\n    <a href=\"https:\/\/www.ddg.com.tw\/en\/b2b-comms-intro-2\/\">\n        <div class=\"entry-image thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/www.ddg.com.tw\/wp-content\/uploads\/2021\/08\/\u54c1\u724c\u6a19\u8a9e\u662f\u63a8\u52d5\u5c08\u696d-B2B-\u6e9d\u901a.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.ddg.com.tw\/wp-content\/uploads\/2021\/08\/\u54c1\u724c\u6a19\u8a9e\u662f\u63a8\u52d5\u5c08\u696d-B2B-\u6e9d\u901a.jpg 600w, https:\/\/www.ddg.com.tw\/wp-content\/uploads\/2021\/08\/\u54c1\u724c\u6a19\u8a9e\u662f\u63a8\u52d5\u5c08\u696d-B2B-\u6e9d\u901a-300x300.jpg 300w, https:\/\/www.ddg.com.tw\/wp-content\/uploads\/2021\/08\/\u54c1\u724c\u6a19\u8a9e\u662f\u63a8\u52d5\u5c08\u696d-B2B-\u6e9d\u901a-150x150.jpg 150w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/div>\n        <div class=\"entry-meta\">\n            <span class=\"term\">Nov 2021<\/span>\n            <h3 class=\"title\">How a brand slogan drives professional B2B communications<\/h3>\n        <\/div>\n    <\/a>\n<\/article><article class=\"post-item ani-this bottom-in fade-in col-span-4 post-1436 post type-post status-publish format-standard has-post-thumbnail hentry category-brand-marketing category-going-global tag-brand-marketing tag-going-global\" id=\"post-1436\">\n    <a href=\"https:\/\/www.ddg.com.tw\/en\/brand-now-international-pr-2\/\">\n        <div class=\"entry-image thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/www.ddg.com.tw\/wp-content\/uploads\/2021\/08\/\u5982\u4f55\u505a\u597d\u570b\u969b\u5a92\u9ad4\u516c\u95dc.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.ddg.com.tw\/wp-content\/uploads\/2021\/08\/\u5982\u4f55\u505a\u597d\u570b\u969b\u5a92\u9ad4\u516c\u95dc.png 600w, https:\/\/www.ddg.com.tw\/wp-content\/uploads\/2021\/08\/\u5982\u4f55\u505a\u597d\u570b\u969b\u5a92\u9ad4\u516c\u95dc-300x300.png 300w, https:\/\/www.ddg.com.tw\/wp-content\/uploads\/2021\/08\/\u5982\u4f55\u505a\u597d\u570b\u969b\u5a92\u9ad4\u516c\u95dc-150x150.png 150w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/div>\n        <div class=\"entry-meta\">\n            <span class=\"term\">Sep 2021<\/span>\n            <h3 class=\"title\">Brand Now | How to do international PR in Taiwan?<\/h3>\n        <\/div>\n    <\/a>\n<\/article><article class=\"post-item ani-this bottom-in fade-in col-span-4 post-1432 post type-post status-publish format-standard has-post-thumbnail hentry category-brand-strategy category-brand-management tag-brand-strategy tag-brand-management\" id=\"post-1432\">\n    <a href=\"https:\/\/www.ddg.com.tw\/en\/digital-transformation-brand-2\/\">\n        <div class=\"entry-image thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.ddg.com.tw\/wp-content\/uploads\/2024\/08\/28fb598244c71aec3a9f0a9aaf0d1d36.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/www.ddg.com.tw\/wp-content\/uploads\/2024\/08\/28fb598244c71aec3a9f0a9aaf0d1d36.jpg 1920w, https:\/\/www.ddg.com.tw\/wp-content\/uploads\/2024\/08\/28fb598244c71aec3a9f0a9aaf0d1d36-300x169.jpg 300w, https:\/\/www.ddg.com.tw\/wp-content\/uploads\/2024\/08\/28fb598244c71aec3a9f0a9aaf0d1d36-1024x576.jpg 1024w, https:\/\/www.ddg.com.tw\/wp-content\/uploads\/2024\/08\/28fb598244c71aec3a9f0a9aaf0d1d36-768x432.jpg 768w, https:\/\/www.ddg.com.tw\/wp-content\/uploads\/2024\/08\/28fb598244c71aec3a9f0a9aaf0d1d36-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/div>\n        <div class=\"entry-meta\">\n            <span class=\"term\">Aug 2021<\/span>\n            <h3 class=\"title\">Brand must lead digital transformation<\/h3>\n        <\/div>\n    <\/a>\n<\/article><article class=\"post-item ani-this bottom-in fade-in col-span-4 post-1419 post type-post status-publish format-standard has-post-thumbnail hentry category-news-media\" id=\"post-1419\">\n    <a href=\"https:\/\/www.ddg.com.tw\/en\/new-managing-director-kris-tsao-2\/\">\n        <div class=\"entry-image thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.ddg.com.tw\/wp-content\/uploads\/2024\/08\/d9acb7a4b0feaf5b8ed7d6557e39a60c.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/www.ddg.com.tw\/wp-content\/uploads\/2024\/08\/d9acb7a4b0feaf5b8ed7d6557e39a60c.jpg 1920w, https:\/\/www.ddg.com.tw\/wp-content\/uploads\/2024\/08\/d9acb7a4b0feaf5b8ed7d6557e39a60c-300x169.jpg 300w, https:\/\/www.ddg.com.tw\/wp-content\/uploads\/2024\/08\/d9acb7a4b0feaf5b8ed7d6557e39a60c-1024x576.jpg 1024w, https:\/\/www.ddg.com.tw\/wp-content\/uploads\/2024\/08\/d9acb7a4b0feaf5b8ed7d6557e39a60c-768x432.jpg 768w, https:\/\/www.ddg.com.tw\/wp-content\/uploads\/2024\/08\/d9acb7a4b0feaf5b8ed7d6557e39a60c-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/div>\n        <div class=\"entry-meta\">\n            <span class=\"term\">Aug 2021<\/span>\n            <h3 class=\"title\">Kris Tsao Named DDG&#8217;s New Managing Director<\/h3>\n        <\/div>\n    <\/a>\n<\/article><article class=\"post-item ani-this bottom-in fade-in col-span-4 post-1385 post type-post status-publish format-standard has-post-thumbnail hentry category-brand-strategy category-brand-management category-brand-marketing category-going-global tag-brand-strategy tag-brand-management tag-brand-marketing tag-going-global\" id=\"post-1385\">\n    <a href=\"https:\/\/www.ddg.com.tw\/en\/buid-taiwan-national-brand-2\/\">\n        <div class=\"entry-image thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/www.ddg.com.tw\/wp-content\/uploads\/2020\/12\/\u53f0\u7063\u5728\u9632\u75ab\u4e0a\u7684\u6210\u529f.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.ddg.com.tw\/wp-content\/uploads\/2020\/12\/\u53f0\u7063\u5728\u9632\u75ab\u4e0a\u7684\u6210\u529f.jpg 600w, https:\/\/www.ddg.com.tw\/wp-content\/uploads\/2020\/12\/\u53f0\u7063\u5728\u9632\u75ab\u4e0a\u7684\u6210\u529f-300x300.jpg 300w, https:\/\/www.ddg.com.tw\/wp-content\/uploads\/2020\/12\/\u53f0\u7063\u5728\u9632\u75ab\u4e0a\u7684\u6210\u529f-150x150.jpg 150w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/div>\n        <div class=\"entry-meta\">\n            <span class=\"term\">Apr 2021<\/span>\n            <h3 class=\"title\">Taiwan\u2019s COVID-19 success isn\u2019t enough to build \u2018Brand Taiwan\u2019<\/h3>\n        <\/div>\n    <\/a>\n<\/article><article class=\"post-item ani-this bottom-in fade-in col-span-4 post-1381 post type-post status-publish format-standard has-post-thumbnail hentry category-brand-strategy category-brand-management tag-brand-strategy tag-brand-management\" id=\"post-1381\">\n    <a href=\"https:\/\/www.ddg.com.tw\/en\/merger-brand-value-2\/\">\n        <div class=\"entry-image thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/www.ddg.com.tw\/wp-content\/uploads\/2020\/12\/\u5171\u540c\u7684\u54c1\u724c\u50f9\u503c.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.ddg.com.tw\/wp-content\/uploads\/2020\/12\/\u5171\u540c\u7684\u54c1\u724c\u50f9\u503c.jpg 600w, https:\/\/www.ddg.com.tw\/wp-content\/uploads\/2020\/12\/\u5171\u540c\u7684\u54c1\u724c\u50f9\u503c-300x300.jpg 300w, https:\/\/www.ddg.com.tw\/wp-content\/uploads\/2020\/12\/\u5171\u540c\u7684\u54c1\u724c\u50f9\u503c-150x150.jpg 150w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/div>\n        <div class=\"entry-meta\">\n            <span class=\"term\">Aug 2020<\/span>\n            <h3 class=\"title\">Creating shared brand value amid a corporate merger is vital<\/h3>\n        <\/div>\n    <\/a>\n<\/article><article class=\"post-item ani-this bottom-in fade-in col-span-4 post-1332 post type-post status-publish format-standard has-post-thumbnail hentry category-brand-strategy category-rebranding category-brand-design category-brand-communication category-brand-marketing tag-brand-strategy tag-rebranding tag-brand-design tag-brand-communication tag-brand-marketing\" id=\"post-1332\">\n    <a href=\"https:\/\/www.ddg.com.tw\/en\/brandpurpose\/\">\n        <div class=\"entry-image thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.ddg.com.tw\/wp-content\/uploads\/2024\/08\/4c3f2981f0dce44c1a0e51ef98a4e891.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/www.ddg.com.tw\/wp-content\/uploads\/2024\/08\/4c3f2981f0dce44c1a0e51ef98a4e891.jpg 1920w, https:\/\/www.ddg.com.tw\/wp-content\/uploads\/2024\/08\/4c3f2981f0dce44c1a0e51ef98a4e891-300x169.jpg 300w, https:\/\/www.ddg.com.tw\/wp-content\/uploads\/2024\/08\/4c3f2981f0dce44c1a0e51ef98a4e891-1024x576.jpg 1024w, https:\/\/www.ddg.com.tw\/wp-content\/uploads\/2024\/08\/4c3f2981f0dce44c1a0e51ef98a4e891-768x432.jpg 768w, https:\/\/www.ddg.com.tw\/wp-content\/uploads\/2024\/08\/4c3f2981f0dce44c1a0e51ef98a4e891-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/div>\n        <div class=\"entry-meta\">\n            <span class=\"term\">Jul 2020<\/span>\n            <h3 class=\"title\">Three insights to winning young consumers\u2019 hearts with brand purpose<\/h3>\n        <\/div>\n    <\/a>\n<\/article><article class=\"post-item ani-this bottom-in fade-in col-span-4 post-5379 post type-post status-publish format-standard has-post-thumbnail hentry category-b2b-branding category-brand-strategy category-brand-management category-rebranding category-going-global tag-b2b-branding tag-brand-strategy tag-brand-management tag-rebranding tag-going-global\" id=\"post-5379\">\n    <a href=\"https:\/\/www.ddg.com.tw\/en\/southeastasia\/\">\n        <div class=\"entry-image thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/www.ddg.com.tw\/wp-content\/uploads\/2018\/12\/\u53f0\u7063\u54c1\u724c\u5357\u5411\u7a81\u570d.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.ddg.com.tw\/wp-content\/uploads\/2018\/12\/\u53f0\u7063\u54c1\u724c\u5357\u5411\u7a81\u570d.jpg 600w, https:\/\/www.ddg.com.tw\/wp-content\/uploads\/2018\/12\/\u53f0\u7063\u54c1\u724c\u5357\u5411\u7a81\u570d-300x300.jpg 300w, https:\/\/www.ddg.com.tw\/wp-content\/uploads\/2018\/12\/\u53f0\u7063\u54c1\u724c\u5357\u5411\u7a81\u570d-150x150.jpg 150w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/div>\n        <div class=\"entry-meta\">\n            <span class=\"term\">Oct 2019<\/span>\n            <h3 class=\"title\">Winning in Southeast Asia: Taiwanese companies are embracing the power of branding<\/h3>\n        <\/div>\n    <\/a>\n<\/article><article class=\"post-item ani-this bottom-in fade-in col-span-4 post-1304 post type-post status-publish format-standard has-post-thumbnail hentry category-brand-strategy category-brand-management category-brand-marketing tag-brand-strategy tag-brand-management tag-brand-marketing\" id=\"post-1304\">\n    <a href=\"https:\/\/www.ddg.com.tw\/en\/brandmarketingnike-2\/\">\n        <div class=\"entry-image thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.ddg.com.tw\/wp-content\/uploads\/2024\/08\/05b5e3ef9409409b24b6c7883443452b.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/www.ddg.com.tw\/wp-content\/uploads\/2024\/08\/05b5e3ef9409409b24b6c7883443452b.jpg 1920w, https:\/\/www.ddg.com.tw\/wp-content\/uploads\/2024\/08\/05b5e3ef9409409b24b6c7883443452b-300x169.jpg 300w, https:\/\/www.ddg.com.tw\/wp-content\/uploads\/2024\/08\/05b5e3ef9409409b24b6c7883443452b-1024x576.jpg 1024w, https:\/\/www.ddg.com.tw\/wp-content\/uploads\/2024\/08\/05b5e3ef9409409b24b6c7883443452b-768x432.jpg 768w, https:\/\/www.ddg.com.tw\/wp-content\/uploads\/2024\/08\/05b5e3ef9409409b24b6c7883443452b-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/div>\n        <div class=\"entry-meta\">\n            <span class=\"term\">Nov 2018<\/span>\n            <h3 class=\"title\">Brand marketing lessons from Nike and Colin Kaepernick: Is it time to let your inner rebel out?<\/h3>\n        <\/div>\n    <\/a>\n<\/article><article class=\"post-item ani-this bottom-in fade-in col-span-4 post-5375 post type-post status-publish format-standard has-post-thumbnail hentry category-brand-management category-going-global tag-brand-management tag-going-global\" id=\"post-5375\">\n    <a href=\"https:\/\/www.ddg.com.tw\/en\/textilechampions\/\">\n        <div class=\"entry-image thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/www.ddg.com.tw\/wp-content\/uploads\/2018\/07\/70_600x600.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.ddg.com.tw\/wp-content\/uploads\/2018\/07\/70_600x600.jpg 600w, https:\/\/www.ddg.com.tw\/wp-content\/uploads\/2018\/07\/70_600x600-300x300.jpg 300w, https:\/\/www.ddg.com.tw\/wp-content\/uploads\/2018\/07\/70_600x600-150x150.jpg 150w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/div>\n        <div class=\"entry-meta\">\n            <span class=\"term\">Oct 2018<\/span>\n            <h3 class=\"title\">A bold step forward for Taiwan&#8217;s textile industry<\/h3>\n        <\/div>\n    <\/a>\n<\/article>    <\/div>\n    <div class=\"wrap pagination-wrap\"><div class=\"numeric-pagination\"><span class=\"page-prev btn disabled\"><span>\u2190 Previous<\/span><\/span><span class=\"page-count\"><span class=\"cur\">1<\/span>\/<span class=\"total\">5<\/span><\/span><a href=\"\/en\/wp-json\/wp\/v2\/pages\/1627?paged=2\" class=\"page-next btn\"><span>Next \u2192<\/span><\/a><\/div><\/div><\/div>\n\n\n\n<div style=\"height:328px\" aria-hidden=\"true\" class=\"wp-block-spacer spacer-m-190\"><\/div>\n\n\n\n<div class=\"wp-block-columns archive-footer theme-switch switch-to-end switchto-F0D2F0 is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:331px\" aria-hidden=\"true\" class=\"wp-block-spacer spacer-m-140\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center display-title ani-this bottom-in fade-in has-ddg-orange-color has-text-color has-link-color wp-elements-6accc8e8b8523633a084c28919d81347\">Our expertise and perspectives help our clients accelerate growth<\/h2>\n\n\n\n<div style=\"height:90px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\r\n        <div class=\"ddg-block btn ani-this bottom-in fade-in btn-arrow align-center\">\r\n            <a href=\"..\/work\/\">\r\n                <span class=\"link-txt\">See Our Work<\/span>\r\n                <svg width=\"48\" height=\"48\" viewBox=\"0 0 48 48\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n                    <path d=\"M2 2.14062H45.7182V45.8589\" class=\"path-arrow\" stroke=\"var(--main-color)\" stroke-width=\"4\" stroke-miterlimit=\"10\"\/>\r\n                    <path d=\"M45.7182 2.14062L2 45.8589\" class=\"path-arrow\" stroke=\"var(--main-color)\" stroke-width=\"4\" stroke-miterlimit=\"10\"\/>\r\n                <\/svg>\r\n            <\/a>\r\n        <\/div>\r\n\r\n        \n\n\n<div style=\"height:359px\" aria-hidden=\"true\" class=\"wp-block-spacer spacer-m-140\"><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Our expertise and perspectives help our clients accelerate growth<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1627","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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