{"id":10320,"date":"2023-05-08T14:02:52","date_gmt":"2023-05-08T06:02:52","guid":{"rendered":"https:\/\/www.ddg.com.tw\/employer-branding-internalization-pt2\/"},"modified":"2026-07-22T09:12:31","modified_gmt":"2026-07-22T01:12:31","slug":"employer-branding-internalization-pt2","status":"publish","type":"post","link":"https:\/\/www.ddg.com.tw\/en\/employer-branding-internalization-pt2\/","title":{"rendered":"\u4f60\u505a\u7684\u662f\u96c7\u4e3b\u54c1\u724c\uff0c\u9084\u662f\u54c1\u724c\u5167\u5316\uff1f\uff08\u4e0b\uff09"},"content":{"rendered":"<p class=\"p1\">\u5728\u4e0a\u4e00\u7bc7<a href=\"https:\/\/www.ddg.com.tw\/archives\/journal\/employer-branding-internalization-pt1\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">\u300a\u4f60\u505a\u7684\u662f\u96c7\u4e3b\u54c1\u724c\uff0c\u9084\u662f\u54c1\u724c\u5167\u5316\uff1f\uff08\u4e0a\uff09\u300b<\/span><\/a>\u4e2d\uff0c\u70ba\u54c1\u724c\u5167\u5316\u53ca\u96c7\u4e3b\u54c1\u724c\u505a\u4e86\u6e05\u695a\u7684\u5b9a\u7fa9\u548c\u89e3\u91cb\uff0c\u4e26\u63d0\u5230\u96c7\u4e3b\u54c1\u724c\u9808\u7acb\u57fa\u65bc\u6709\u6548\u7684\u54c1\u724c\u5167\u5316\u4e4b\u4e0a\uff0c\u82e5\u4f01\u696d\u7684\u54c1\u724c\u5167\u5316\u505a\u5f97\u5920\u5fb9\u5e95\u5230\u4f4d\uff0c\u5c07\u6709\u52a9\u65bc\u5f8c\u7e8c\u63a8\u52d5\u96c7\u4e3b\u54c1\u724c\u3002\u672c\u7bc7\u5c07\u9032\u4e00\u6b65\u5206\u4eab\u5169\u8005\u7684\u76f8\u540c\u9ede\u8207\u5dee\u7570\u9ede\uff1a<\/p>\n<h2 class=\"p1\"><span class=\"s1\"><b>\u300c\u54c1\u724c\u5167\u5316\u300d\u8207\u300c\u96c7\u4e3b\u54c1\u724c\u300d\u7684\u76f8\u4f3c\u4e4b\u8655<\/b><\/span><\/h2>\n<h3 class=\"p1\"><span class=\"s1\"><b>1. <\/b><\/span><b>\u300c\u771f\u8aa0\u300d\u81f3\u95dc\u91cd\u8981<\/b><span class=\"s1\"><br \/><\/span><\/h3>\n<p class=\"p1\">\u5728\u63a8\u5c55\u5916\u90e8\u9867\u5ba2\u7684\u884c\u92b7\u6642\uff0c\u54c1\u724c\u53ef\u85c9\u7531\u5a92\u9ad4\u8207\u516c\u95dc\u7684\u64cd\u4f5c\uff0c\u6253\u9020\u51fa\u826f\u597d\u7684\u5f62\u8c61\u8207\u53e3\u7891\u3002\u7136\u800c\u5728\u9032\u884c\u54c1\u724c\u5167\u5316\u8207\u96c7\u4e3b\u54c1\u724c\u6642\uff0c\u7686\u662f\u7531\u516c\u53f8\u76f4\u63a5\u8207\u54e1\u5de5\u6e9d\u901a\uff0c\u54e1\u5de5\u7684\u8a8d\u540c\u8207\u5426\u6703\u7acb\u5373\u53cd\u61c9\u6210\u6548\u3002\u4f8b\u5982\u5728\u54c1\u724c\u5167\u5316\u4e0a\uff0c\u53ef\u4ee5\u5f9e\u54e1\u5de5\u5c0d\u8a71\u5167\u5bb9\u8207\u5de5\u4f5c\u7d50\u679c\u4e0a\uff0c\u611f\u53d7\u51fa\u54e1\u5de5\u662f\u5426\u7406\u89e3\u4e26\u8a8d\u540c\u54c1\u724c\u7cbe\u795e\uff1b\u800c\u5728\u96c7\u4e3b\u54c1\u724c\u65b9\u9762\uff0c\u7576\u516c\u53f8\u5634\u4e0a\u558a\u51fa\u6539\u8b8a\uff0c\u4f46\u653f\u7b56\u8207\u798f\u5229\u537b\u7121\u6cd5\u8ddf\u4e0a\u6642\uff0c\u516c\u53f8\u5f62\u8c61\u4e5f\u6703\u7acb\u5373\u5728\u54e1\u5de5\u5fc3\u4e2d\u6253\u4e86\u6298\u6263\uff0c\u5f80\u5f8c\u8981\u9032\u884c\u4efb\u4f55\u6fc0\u52f5\u8207\u5411\u5fc3\u529b\u7684\u990a\u6210\u6642\u5c07\u66f4\u52a0\u56f0\u96e3\u3002\u9818\u5c0e\u4eba\u5c0d\u8b70\u984c\u63a8\u52d5\u7684\u771f\u8aa0\u8207\u5426\uff0c\u6703\u5f71\u97ff\u5230\u4e3b\u4e8b\u55ae\u4f4d\u5c0d\u653f\u7b56\u57f7\u884c\u7684\u7d30\u7dfb\u5ea6\uff0c\u8d8a\u662f\u7d30\u7dfb\u7684\u898f\u5283\u8207\u57f7\u884c\uff0c\u8d8a\u80fd\u7522\u751f\u5f71\u97ff\u529b\u3002<\/p>\n<h3 class=\"p1\"><span class=\"s1\"><b>2. <\/b><\/span><b>\u6301\u7e8c\u4e0d\u9593\u65b7\u7684\u884c\u52d5<\/b><\/h3>\n<p class=\"p1\"><span class=\"s2\">\u4e0d\u7ba1\u662f\u54c1\u724c\u5167\u5316\u7684\u89c0\u5ff5\u555f\u52d5\uff0c\u6216\u662f\u96c7\u4e3b\u54c1\u724c\u7684\u9ad4\u9a57\u6253\u9020\uff0c\u90fd\u7121\u6cd5\u85c9\u7531\u4e00\u6b21\u6027\u7684\u4e8b\u4ef6\u5b8c\u6210<\/span>\uff0c\u9019\u5169\u500b\u6982\u5ff5\u90fd\u9700\u6709\u6301\u7e8c\u6027\u7684\u884d\u751f\u884c\u52d5\u767c\u751f\u3002\u70ba\u4ec0\u9ebc\u5462\uff1f\u4eba\u7684\u60f3\u6cd5\u6703\u8b8a\u3001\u6301\u7e8c\u6703\u6709\u65b0\u4eba\u52a0\u5165\uff0c\u5f9e\u54e1\u5de5\u7aef\u7684\u89d2\u5ea6\u4f86\u770b\uff0c\u7576\u54e1\u5de5\u56de\u5230\u8655\u7406\u4f8b\u884c\u4e8b\u52d9\u7684\u65e5\u5e38\u6642\uff0c\u4fbf\u6703\u6f38\u6f38\u5c07\u7576\u6b21\u6d3b\u52d5\u6240\u7522\u751f\u7684\u611f\u52d5\u62cb\u8af8\u8166\u5f8c\u3002\u82e5\u516c\u53f8\u5f8c\u7e8c\u518d\u7121\u5176\u4ed6\u884c\u52d5\uff0c\u54e1\u5de5\u751a\u81f3\u6703\u7522\u751f\u300c\u53cd\u6b63\u9019\u6b21\u4e5f\u53ea\u662f\u8aaa\u8aaa\u800c\u5df2\u300d\u7684\u5fc3\u614b\uff0c\u4e00\u65e6\u56de\u5230\u5e38\u898f\u72c0\u614b\uff0c\u516c\u53f8\u60f3\u518d\u6fc0\u8d77\u6539\u8b8a\u5c31\u6703\u66f4\u52a0\u56f0\u96e3\u3002\u800c\u5f9e\u516c\u53f8\u7aef\u7684\u89d2\u5ea6\u4f86\u770b\uff0c\u7d55\u5927\u90e8\u5206\u7684\u4eba\u8cc7\u8207\u54c1\u724c\u884c\u92b7\u5718\u968a\uff0c\u4e5f\u90fd\u9700\u8981\u6642\u9593\u9069\u61c9\u65b0\u7684\u653f\u7b56\u8207\u6539\u8b8a\uff0c\u552f\u6709\u6301\u7e8c\u6027\u7684\u884c\u52d5\uff0c\u624d\u80fd\u8d8a\u4f86\u8d8a\u5230\u4f4d\uff0c\u8d8a\u4f86\u8d8a\u719f\u7df4\u3002<\/p>\n<h2 class=\"p1\"><span class=\"s1\"><b>\u300c\u54c1\u724c\u5167\u5316\u300d\u8207\u300c\u96c7\u4e3b\u54c1\u724c\u300d\u7684\u4e0d\u540c\u4e4b\u8655<\/b><\/span><\/h2>\n<h3 class=\"p2\"><span class=\"s2\"><b>1. <\/b><\/span><b>\u670d\u52d9\u5c0d\u8c61\u6709\u4e9b\u5fae\u5dee\u7570<\/b><span class=\"s2\"><br \/><\/span><\/h3>\n<p class=\"p2\">\u5982\u524d\u9762\u6240\u8ff0\uff0c\u76f8\u8f03\u65bc\u54c1\u724c\u5167\u5316\uff0c\u96c7\u4e3b\u54c1\u724c\u9700\u8981\u6e9d\u901a\u7684\u5c0d\u8c61\u66f4\u5ee3\uff0c\u9664\u4e86\u73fe\u8077\u54e1\u5de5\u5916\uff0c\u4e5f\u5305\u542b\u4e86\u6f5b\u5728\u4eba\u624d\u8207\u96e2\u8077\u54e1\u5de5\uff0c\u800c\u9019\u6b63\u662f\u90e8\u5206\u516c\u53f8\u53ef\u80fd\u6703\u6709\u6240\u907a\u6f0f\u4e4b\u8655\u3002\u8a31\u591a\u7522\u696d\u5167\u7684\u9818\u5c0e\u54c1\u724c\uff0c\u4f9d\u9760\u8457\u80a1\u50f9\u3001\u696d\u7e3e\u8207\u6b77\u53f2\u60a0\u4e45\uff0c\u5438\u5f15\u8457\u7121\u6578\u7522\u696d\u5167\u7684\u9802\u5c16\u4eba\u624d\u52a0\u5165\uff0c\u9019\u6a23\u7684\u516c\u53f8\u5728\u62db\u52df\u65b0\u54e1\u5de5\u4e0a\u901a\u5e38\u4e0d\u6703\u9047\u5230\u592a\u591a\u56f0\u96e3\uff0c\u4f46\u4e0d\u898b\u5f97\u64c1\u6709\u826f\u597d\u7684\u96c7\u4e3b\u54c1\u724c\u5f62\u8c61\uff0c\u800c\u662f\u88ab\u4eba\u624d\u8996\u70ba\u8df3\u677f\uff0c\u70ba\u5c65\u6b77\u589e\u8272\u800c\u5df2\u3002\u5018\u82e5\u54e1\u5de5\u5728\u5de5\u4f5c\u671f\u9593\u5167\u9ad4\u9a57\u4e0d\u597d\uff0c\u5728\u96e2\u8077\u5f8c\u4e0d\u50c5\u4e0d\u6703\u6210\u70ba\u54c1\u724c\u5ba3\u50b3\u5927\u4f7f\uff0c\u751a\u81f3\u6703\u6709\u5411\u5916\u50b3\u905e\u516c\u53f8\u8ca0\u9762\u540d\u8072\u7684\u53ef\u80fd\u6027\uff0c\u9577\u4e45\u4e0b\u4f86\u4fbf\u6703\u5f71\u97ff\u54c1\u724c\u5c0d\u6f5b\u5728\u4eba\u624d\u7684\u5438\u5f15\u529b\u3002\u60f3\u8981\u5851\u9020\u826f\u597d\u96c7\u4e3b\u54c1\u724c\u5f62\u8c61\u7684\u516c\u53f8\uff0c\u4e0d\u53ef\u4e0d\u5b8c\u5584\u9867\u616e\u5230\u54e1\u5de5\u9ad4\u9a57\u7684\u6bcf\u500b\u9762\u5411\u3002<\/p>\n<h3 class=\"p2\"><span class=\"s2\"><b>2.<\/b><\/span><b>\u300c\u611f\u6027\u504f\u91cd\u300d<\/b><span class=\"s2\"><b>VS. <\/b><\/span><b>\u300c\u7406\u6027\u8207\u611f\u6027\u4e26\u91cd\u300d<\/b><span class=\"s2\"><br \/><\/span><\/h3>\n<p class=\"p2\">\u54c1\u724c\u5167\u5316\u7684\u50b3\u905e\uff0c\u8457\u91cd\u5728\u8b93\u54e1\u5de5\u7406\u89e3\u54c1\u724c\u7684\u7cbe\u795e\u5c64\u6b21\uff0c\u9032\u800c\u4fc3\u9032\u89c0\u5ff5\u4e0a\u7684\u6539\u8b8a\u3002\u4ee5\u5973\u6027\u81ea\u884c\u8eca\u54c1\u724c<span class=\"s2\"> Liv <\/span>\u70ba\u4f8b\uff0c<span class=\"s2\">Liv <\/span>\u7684\u7cbe\u795e\u4e3b\u8ef8\u4e26\u975e\u300c\u6211\u5011\u662f\u4e00\u500b\u88fd\u9020\u5c08\u5c6c\u65bc\u5973\u6027\u81ea\u884c\u8eca\u7684\u54c1\u724c\u300d\uff0c\u800c\u662f\u300c\u6211\u5011\u60f3<a href=\"https:\/\/www.ddg.com.tw\/archives\/work\/liv\" target=\"_blank\" rel=\"noopener\"><span class=\"s3\">\u6253\u9020\u4e00\u500b\u8b93\u5973\u6027\u53ef\u4ee5\u8f15\u6613\u611f\u53d7\u5230\u9a0e\u884c\u6210\u5c31\u611f\u7684\u4e16\u754c<\/span><\/a>\u300d\u3002\u6216\u4ee5\u77f3\u4e8c\u934b\u70ba\u4f8b\uff0c\u54c1\u724c\u7684\u7cbe\u795e\u4e3b\u8ef8\u4e26\u975e\u300c\u6211\u5011\u662f<span class=\"s2\"> CP<\/span>\u503c\u9ad8\u7684\u5c0f\u706b\u934b\u54c1\u724c\u300d\uff0c\u800c\u662f\u300c\u6211\u5011\u900f\u904e\u6709\u54c1\u8cea\u7684\u5c0f\u706b\u934b\uff0c<a href=\"https:\/\/www.ddg.com.tw\/archives\/work\/12hotpot\" target=\"_blank\" rel=\"noopener\"><span class=\"s3\">\u8b93\u54c1\u5690\u65b0\u9bae\u6210\u70ba\u4e00\u4ef6\u7c21\u55ae\u7684\u4e8b\u60c5<\/span><\/a>\u300d\u3002\u9019\u6a23\u89c0\u5ff5\u4e0a\u7684\u6539\u8b8a\uff0c\u9700\u8981\u9818\u5c0e\u8005\u8207\u54c1\u724c\u884c\u92b7\u4e3b\u7ba1\u64d4\u7576\u54c1\u724c\u50b3\u6559\u58eb\uff0c\u8207\u5167\u90e8\u54e1\u5de5\u9032\u884c\u7121\u6578\u6b21\u7684\u5c0d\u8a71\uff0c\u9b06\u52d5\u539f\u6709\u89c0\u5ff5\uff0c\u5728\u300c\u6b63\u78ba\u300d\u7684\u54c1\u724c\u4fe1\u4ef0\u4e0a\uff0c\u9032\u884c\u5de5\u4f5c\u6c7a\u7b56\u8207\u65b9\u5411\u7684\u8abf\u6574\uff0c\u56e0\u6b64\u54c1\u724c\u5167\u5316\u662f\u4e00\u9805\u504f\u91cd\u65bc\u611f\u6027\u5c64\u6b21\u6e9d\u901a\u7684\u5de5\u4f5c\u3002<\/p>\n<p class=\"p2\"><span class=\"s3\">\u96c7\u4e3b\u54c1\u724c\u5247\u662f\u4e00\u500b\u9700\u8981\u540c\u6642\u517c\u9867\u7406\u6027\u8207\u611f\u6027\u56e0\u7d20\u7684\u8b70\u984c<\/span>\uff0c\u7f8e\u570b\u5fc3\u7406\u5b78\u5bb6\u4f5b\u5fb7\u745e<span class=\"s2\">\u00b7<\/span>\u8d6b\u8332\u4f2f\u683c\uff08<span class=\"s2\">Frederick Herzberg<\/span>\uff09\u91dd\u5c0d\u54e1\u5de5\u7684\u5de5\u4f5c\u6eff\u610f\u5ea6\u63d0\u51fa\u300c\u6fc0\u52f5\u4fdd\u5065\u7406\u8ad6\u300d\uff0c\u4ed6\u8a8d\u70ba\u6fc0\u52f5\u56e0\u7d20\u80fd\u5920\u63d0\u9ad8\u54e1\u5de5\u7684\u5de5\u4f5c\u6eff\u610f\u5ea6\uff0c\u800c\u6fc0\u52f5\u56e0\u7d20\u5305\u542b\u4e86\uff1a\u7372\u5f97\u8a8d\u53ef\u3001\u7406\u89e3\u5de5\u4f5c\u50f9\u503c\u89c0\u3001\u8cac\u4efb\u64f4\u5927\u3001\u5de5\u4f5c\u5177\u6709\u6311\u6230\u6027\u7b49\u300c\u8edf\u6027\u300d\u689d\u4ef6\uff1b\u4fdd\u5065\u56e0\u7d20\u5247\u662f\u5f71\u97ff\u54e1\u5de5\u5c0d\u5de5\u4f5c\u4e0d\u6eff\u610f\u7684\u4e3b\u56e0\uff0c\u5176\u4e2d\u5305\u542b\uff1a\u85aa\u8cc7\u3001\u798f\u5229\u3001\u52de\u52d5\u689d\u4ef6\u3001\u516c\u53f8\u65b9\u91dd\u8207\u7ba1\u7406\u65b9\u6cd5\u7b49\u300c\u786c\u6027\u300d\u689d\u4ef6\u3002\u56e0\u6b64\uff0c\u82e5\u516c\u53f8\u5728\u6649\u5347\u5236\u5ea6\u4e0a\u50c5\u63d0\u4f9b\u85aa\u6c34\u589e\u5e45\uff0c\u537b\u6c92\u6709\u6eff\u8db3\u4e3b\u7ba1\u540c\u4ec1\u5c0d\u65bc\u6301\u7e8c\u6210\u9577\u8207\u5b78\u7fd2\u7684\u6e34\u671b\uff0c\u5728\u7d93\u904e\u77ed\u66ab\u7684\u5347\u8077\u52a0\u85aa\u559c\u6085\u5f8c\uff0c\u4e3b\u7ba1\u540c\u4ec1\u5c0d\u65bc\u5de5\u4f5c\u7684\u6eff\u610f\u5ea6\u4e0d\u898b\u5f97\u6703\u63d0\u5347\u3002\u53cd\u4e4b\uff0c\u82e5\u53ea\u662f\u8ce6\u4e88\u67d0\u4f4d\u54e1\u5de5\u91cd\u8981\u4efb\u52d9\u4e26\u7d66\u4e88\u53e3\u982d\u4e0a\u7684\u9f13\u52f5\uff0c\u537b\u4e0d\u63d0\u4f9b\u76f8\u5c0d\u61c9\u7684\u798f\u5229\u8207\u689d\u4ef6\uff0c\u4e5f\u6703\u964d\u4f4e\u54e1\u5de5\u5c0d\u516c\u53f8\u7684\u6eff\u610f\u7a0b\u5ea6\u3002<\/p>\n<h2 class=\"p2\"><span class=\"s1\"><b>\u6253\u9020\u5c6c\u65bc\u4f01\u696d\u81ea\u8eab\u7684\u96c7\u4e3b\u54c1\u724c<\/b><\/span><\/h2>\n<p class=\"p2\">\u6700\u5f8c\uff0c\u5728\u91dd\u5c0d\u300c\u96c7\u4e3b\u54c1\u724c\u300d\u7684\u6253\u9020\u4e0a\uff0c\u60f3\u63d0\u4f9b\u4f01\u696d\u4e3b\u8207\u4eba\u8cc7\u55ae\u4f4d\u4e00\u4e9b\u984d\u5916\u7684\u8aaa\u660e\u8207\u63d0\u9192\u3002\u5728\u524d\u9762\u96c7\u4e3b\u54c1\u724c\u7684\u5b9a\u7fa9\u4e2d\u6211\u5011\u804a\u5230\uff0c\u96c7\u4e3b\u54c1\u724c\u662f\u7acb\u57fa\u65bc\u6709\u6548\u7684\u54c1\u724c\u5167\u5316\u4e4b\u4e0a\uff0c\u5176\u7de3\u7531\u5728\u65bc\uff0c\u4eca\u65e5\u6211\u5011\u63a2\u8a0e\u7684\u4e26\u975e\u53ea\u662f\u300c\u54e1\u5de5\u5fe0\u8aa0\u5ea6\u300d\u3002\u5373\u4fbf\u54e1\u5de5\u64c1\u6709\u826f\u597d\u7684\u54e1\u5de5\u9ad4\u9a57\uff0c\u537b\u7d72\u6beb\u4e0d\u7406\u89e3\u516c\u53f8\u7684\u54c1\u724c\u7cbe\u795e\u8207\u7406\u5ff5\u70ba\u4f55\uff0c\u90a3\u5145\u5176\u91cf\u50c5\u80fd\u7a31\u5176\u70ba\u5fe0\u5fc3\u803f\u803f\u7684\u54e1\u5de5\uff0c\u4e26\u975e\u662f\u4e00\u500b\u6700\u7406\u60f3\u7684\u54e1\u5de5\u6a23\u614b\u3002\u63db\u53e5\u8a71\u8aaa\uff0c\u82e5\u4e00\u9593\u516c\u53f8\u6709\u6301\u7e8c\u5c0d\u5167\u6e9d\u901a\u54c1\u724c\u7406\u5ff5\u7684\u7fd2\u6163\uff0c\u90a3\u9ebc\u5728\u9762\u5c0d\u96c7\u4e3b\u54c1\u724c\u7684\u8b70\u984c\u4e0a\uff0c\u4e5f\u8f03\u80fd\u7121\u75db\u6210\u9577\uff0c\u9577\u51fa\u65b0\u80fd\u529b\u3002<\/p>\n<p class=\"p2\">\u53e6\u5916\uff0c\u672c\u6587\u53cd\u8986\u51fa\u73fe\u8a31\u591a\u540d\u8a5e\uff0c\u5982\uff1a\u54e1\u5de5\u5275\u4f5c\u5167\u5bb9\uff08<span class=\"s2\">Employee Generated Content<\/span>\uff09\u3001\u54e1\u5de5\u9ad4\u9a57\uff08<span class=\"s2\">Employee Experience<\/span>\uff09\u3001\u6fc0\u52f5\u56e0\u7d20\u8207\u4fdd\u5065\u56e0\u7d20\u7b49\uff0c\u5efa\u8b70\u5728\u9032\u884c\u96c7\u4e3b\u54c1\u724c\u7684\u6253\u9020\u6642\uff0c\u4f01\u696d\u4e3b\u8207\u4eba\u8cc7\u55ae\u4f4d\u80fd\u66ab\u6642\u62cb\u537b\u9019\u4e9b\u540d\u8a5e\u5b9a\u7fa9\uff0c\u76f4\u63a5\u5c31\u5167\u90e8\u73fe\u6cc1\uff0c\u91cf\u8eab\u8a02\u505a\u6700\u9069\u5408\u516c\u53f8\u72c0\u614b\u7684\u96c7\u4e3b\u54c1\u724c\u7b56\u7565\u3002\u6bcf\u4e00\u9593\u516c\u53f8\u90fd\u6703\u5f62\u5851\u51fa\u81ea\u5df1\u7684\u6587\u5316\uff0c\u6587\u5316\u65e2\u7121\u6cd5\u88ab\u6284\u8972\uff0c\u4e5f\u7121\u6cd5\u76f4\u63a5\u8907\u88fd\uff0c\u6700\u6709\u6548\u7684\u65b9\u6cd5\u4fbf\u662f\u5c31\u76ee\u524d\u73fe\u6709\u7684\u516c\u53f8\u653f\u7b56\u3001\u5c0d\u5167\u6e9d\u901a\u7ba1\u9053\u8207\u5167\u90e8\u6e9d\u901a\u7fd2\u6163\uff0c\u9032\u884c\u512a\u5316\u8207\u8abf\u6574\uff0c\u8d70\u51fa\u5c6c\u65bc\u81ea\u5df1\u7684<a href=\"https:\/\/www.ddg.com.tw\/archives\/work\/12hotpot-employer-branding\" target=\"_blank\" rel=\"noopener\"><span class=\"s3\">\u96c7\u4e3b\u54c1\u724c\u5f62\u8c61<\/span><\/a>\u3002<\/p>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f60\u7684\u96c7\u4e3b\u54c1\u724c\u662f\u5426\u5efa\u7acb\u5728\u6df1\u539a\u7684\u54c1\u724c\u5167\u5316\u57fa\u790e\u4e0a\uff1f\u6b61\u8fce<a href=\"https:\/\/www.ddg.com.tw\/contact\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u8207\u6211\u5011\u804a\u804a<\/a>\uff0c\u6216<a href=\"https:\/\/eepurl.com\/bOPMOv\" target=\"_blank\" rel=\"noreferrer noopener\">\u9ede\u6b64\u8a02\u95b1DDG\u96fb\u5b50\u5831<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u300c\u96c7\u4e3b\u54c1\u724c\u300d\u8207\u300c\u54c1\u724c\u5167\u5316\u300d\u6709\u8457\u5bc6\u4e0d\u53ef\u5206\u7684\u95dc\u4fc2\uff0c\u5169\u8005\u90fd\u671f\u671b\u5167\u90e8\u54e1\u5de5\u53ef\u4ee5\u771f\u6b63\u8a8d\u540c\u516c\u53f8\u7684\u6240\u4f5c\u6240\u70ba\uff0c\u4f46\u300c\u96c7\u4e3b\u54c1\u724c\u300d\u6240\u9700\u8981\u6e9d\u901a\u7684\u5c0d\u8c61\u66f4\u5ee3\uff0c\u5f71\u97ff\u7684\u5c64\u9762\u4e5f\u66f4\u6df1\u3002\u54c1\u724c\u5167\u5316\u662f\u54c1\u724c\u92b3\u8b8a\uff08Rebranding\uff09\u6210\u529f\u8207\u5426\u7684\u91cd\u8981\u95dc\u9375\u4e4b\u4e00\uff0c\u96c7\u4e3b\u54c1\u724c\u5247\u662f\u7acb\u57fa\u65bc\u6709\u6548\u7684\u54c1\u724c\u5167\u5316\u4e4b\u4e0a\u3002\u672c\u6587\u5c07\u91d0\u6e05\u5169\u8005\u89c0\u5ff5\uff0c\u4e26\u8aaa\u660e\u5b83\u5011\u7684\u76f8\u95dc\u6027\u8207\u5dee\u7570\u6027\u3002<\/p>\n","protected":false},"author":1,"featured_media":1494,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[82,87,85,32],"tags":[89,98,95,96],"class_list":["post-10320","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-strategy","category-brand-management","category-brand-internalization","category-employer-branding","tag-brand-strategy","tag-brand-management","tag-brand-internalization","tag-employer-branding"],"acf":[],"yoast_head":"<!-- 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