Expertise

Journey to High Momentum

We’re on a mission to help every brand find its momentum and realize its full potential in the marketplace.

Successful brands don’t just stand still. They sprint forward with enough momentum to leap over every obstacle that comes their way. Momentum doesn’t appear overnight. It takes a journey – one fueled by continuous investment in branding and marketing.

 

We empower brands to seize their chunk of the market with purpose-driven branding, from strategy, design, and communications to PR and marketing. Our goal is to ignite a fire within your brand and launch it in the right direction so that it continues to grow.

Unveil Greatness Within Your Brand

Transform

To compete in rapidly evolving marketplaces, brands must make critical changes to stay relevant. Sometimes, the best way forward is to refocus the whole brand. Strong brands are formed when the way they act, look, and speak matches up with their vision, values, and purpose. So, we begin by realigning the brand’s strategy and repositioning its business to provide a strong foundation and clear direction. We guide the brand through a transformation that bridges design and communications, creates momentum, and grows businesses. 

Activate

Brands need to actively promote themselves to make sure they reach their audiences. To help them do this, DDG provides insights and strategies that boost brands influence in the global market. We drive brand awareness with online and offline experiences and media promotions, from trade show exhibitions and concept stores to marketing materials and press releases. This helps brands to connect with their target audiences and creates opportunities for dialogue.

Optimize

For companies that have a strong foundation in place, we inject new life into their brand and help to make them more competitive. We assess the brand’s current situation, identify areas for improvement, and alter its digital and physical assets to bring them in line with the brand’s strategy. Through strategic updates and changes, we build upon the existing brand equity to make sure the brand stays fresh and engaging while remaining true to its essence.

How We Build Brands

Brand
Strategy

  • 品牌策略與定位
  • 品牌共識工作坊
  • 品牌平台：核心宗旨、願景、文化、個性
  • 品牌、業務和產品組合框架
  • 員工價值主張
  • 客戶旅程

Brand
Communication

  • 溝通策略
  • 指導方針：語氣、寫作風格
  • 品牌口號
  • 品牌訊息
  • 品牌故事
  • 品牌影片

Brand 

Identity

  • 創意策略
  • 視覺識別
  • 音速身份
  • 空間識別
  • 運動識別
  • 品牌角色IP（智慧財產權）

Brand 

Experience

  • 包裝系統設計
  • 網站規劃與設計
  • 空間設計
  • 指標體系設計
  • 員工體驗設計
  • 商業工具設計

Brand
Management

  • 品牌實施諮詢
  • 品牌形象健康檢查
  • 品牌指南：印刷、空間、數字
  • 內部和代理教育
  • 訓練
  • 品牌管理系統

Brand 

Marketing

  • 公共關係和行銷策略
  • 品牌發表會
  • 品牌內容行銷
  • 展覽規劃與執行
  • 媒體關係
  • LinkedIn 管理與規劃

What They Say

  • 01 Ecologue

    在奇美，我們不斷自我革新。從「奇美的一天」和K展，到未來的行銷活動，我們不斷進行內部和外部溝通，以培養人們對奇美品牌的自豪感。在DDG的幫助下，奇美與全球更多人產生了共鳴。

    — 奇美永續材料解決方案部門總監 Andrew Hsieh

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  • 02 Pinkoi

    「與DDG的合作幫助Pinkoi理順了品牌屬性，並將視覺和文字表達方式精煉成全球通用的品牌管理理念。這將幫助Pinkoi在全球範圍內保持一致的品牌形象，符合我們國際化發展的需求。”

    —
    Pinkoi 營運長Tina Lo

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  • 03 AUO

    「這個品牌專案不僅僅是樹立新的外部形象，我們更致力於在內部定義我們的企業文化。透過始終貫徹這種一致性，我們希望所有參與者都能意識到我們所進行的轉型，以及我們不僅僅是一家面板製造商，更是一個連接眾多可能性的介面。”

    — 友達光電首席永續執行長顧婉儀

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